DRIFT ATLANTA

Logo Redesign

Formula Drift, the premier U.S. pro-drifting series, hosted a contest to design a logo for an annual drift event at Road Atlanta in Georgia. Out of hundreds of submissions, my design was chosen! I was given 2 tickets to the event, VIP seating in the announcers booth and a drift ride-along with a professional drifter. For this design, I pulled inspiration from the sport itself. Drifting is about the line, speed and angle of the vehicle as it slides around a track. My goal was to create something that captured the essence of sport.